Hanei — In-Store Campaign Pilot for Brands

The reality for brands today

You spend to launch, promote and grow — but the signal that tells you what's working arrives after you've invested, never before.

Brands of every size face the same structural problem in physical retail: no reliable way to measure what drives rate of sale, no direct access to store-level data, and ad spend that vanishes into intermediaries. Even the largest brands in the world still can't tell you which in-store activation drove which sales uplift.

New product failure

85%

of new CPG products fail within their first year on shelf — not because the product failed, but because the system offered no way to see what was working.

Ad spend waste

54p

of every £1 in media spend is lost to waste and fraud before it ever reaches a shopper.

Blind spots at the shelf

store-level attribution for most brands today. You can't optimise what you can't see.

Hanei Close the loop at the shelf. Find your real customers before you invest, not after.

One platform for brand growth at every stage

Everything you need at the shelf — without the middlemen.

Hanei replaces the intermediaries with one platform: instant store-level insight, deals direct with store owners, and intelligent in-store campaigns and promotions.

Connect your brand

We connect to the store's data. You add your product barcodes and start receiving real purchase signals from real shoppers.

Hanei ePOS terminal capturing store sales data

Know your shopper

See your rate of sale down to SKU level and access granular store-level shopper data — insight most brands, at any scale, have never had.

Hanei campaign dashboard showing rate-of-sale analytics

Deal directly

Agree deals and promotions with store owners directly. No intermediaries, and your margins stay protected on both sides.

Campaigns in-store

Reach the right shoppers on entry-facing and behind-the-till screens, and measure exactly what each activation delivers.

Engage shoppers

Run your own promotions in-store. Shoppers redeem your offers, come back more often, and you help store owners earn recurring revenue.

One intelligent data layer connecting campaigns, inventory, point of sale and loyalty — for 100% attribution.

What your brand gets

Outcomes that move your P&L, not vanity metrics.

See your true rate of sale

Down to SKU level, by store, in near real time — so you know what's selling, where, and why.

Data you've never had

Granular store-level shopper signals from a fragmented convenience channel that's data-rich but under-used.

Prove ROI at the shelf

Full attribution linking activation to uplift, so every pound of spend is measurable and defensible.

Reach the right shoppers

Target campaigns at the point of sale, in the stores where your shoppers actually buy.

Faster, clearer listing

A clearer, faster path into the right stores.

Protect your margins

Deal directly with store owners — no middlemen skimming spend on the way to the shelf.

The pilot · open to all brands

Free, early access to shape the future of physical commerce.

We're inviting brands of all sizes to a complimentary early-access pilot on the Hanei platform — open to any brand looking to grow in physical retail. Here's exactly what's included, and what we ask in return.

What the pilot includes 100% free

Full, free access to the Hanei platform.
Campaigns running on entry-facing screens up to 55" and behind-the-till screens.
Multiple locations across independent convenience stores in different formats.
Insights and reporting drawn from live store data.
A complimentary listing if your brand isn't in-store yet (subject to the store owner's final approval).
Post-pilot: refer a store or retailer where you're listed and earn credits toward an additional campaign — at no cost.

All we ask in return

Partner with us to shape the roadmap through your feedback.
The option to co-create a case study together.
Share the specific challenges and success metrics that matter to your brand.

In stores · London

Real screens. Real campaigns. Real stores.

Hanei freestanding screen running a Xin & Voltaire cocktail sorbet campaign in an independent health food store — StoreIndependent convenience store

AreaLondon · SW6

CampaignXin & Voltaire

Format55" freestanding

Hanei wall-mounted screen running a Xin & Voltaire campaign in a Nisa convenience store — StoreNisa Local

AreaLondon

CampaignXin & Voltaire

Format55" wall-mounted

Hanei founder pointing at twin digital screens running a Buy Women Built campaign in the Whole Foods Kensington High Street window — StoreWhole Foods

AreaHigh St Kensington

CampaignBuy Women Built

Run1 month · window

Your brand, where your shoppers actually buy

Deploying to 100+ stores across Greater London — and scaling fast.

100+stores ongoing deployment

See exactly which stores in our network already stock your products, engage those stores directly to drive stronger in-store execution, and target new stores for listing — with media ready to support the sell-in. You'll get regular updates as the network grows.

Nisa

Budgens

Londis

Premier

Krystals

+ independents

Hanei network

Proof · live pilot result

A challenger brand nobody had heard of — listed on one screen, no paid media, no sampling.

I'd never heard of this brand [Xin&Voltaire]. The screen ran their advert for a week. We sold 7 units — the brand asked us to re-list across all our stores.
Shop owner · 8 independent stores · London

0 → 7

units sold
7 days · one product

Process & timeline

Simple to start. Structured to deliver.

A four-month journey from onboarding to results — with regular check-ins and feedback sessions throughout. (Dates subject to change.)

August

Onboarding

Opt-in & account setup
Platform demo
Baseline goals & metrics
Engage store owners directly, or send samples to Hanei

September

Campaign start

Campaigns go live
Check-in call
Feedback session

October

Campaign mid-way

Check-in call
Feedback session
Final campaign day

November

Campaign end

Wrap-up celebration
Referral credits & free access
Updates on the next phase

Limited pilot cohort

There had to be a better way. So we built Hanei.

Join the pilot and get free, early access to the platform built to grow your brand at the shelf — open to all brands.

Apply for the pilot Request a demo

Post-pilot referral credits available for a limited period. Terms apply.